Barcelona is currently in the spotlight for two main issues - the potential termination of their contract with Nike and the search for a new manager.
The relationship between Barcelona and Nike has faced some challenges, leading the club to consider parting ways with the American sports apparel brand. Puma has emerged as a strong contender to replace Nike, with the German brand showing great interest in collaborating with Barcelona. PUMA CEO has already visited Barcelona for discussions with the club's representatives, including President Joan Laporta. It is speculated that Barcelona and Puma could form a mutually beneficial partnership that may bring new opportunities for the club, both in terms of finance and fresh kit designs.
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Apart from Puma, Barcelona is also exploring a unique model where they can manufacture and distribute their own shirts in collaboration with brands like Hummel. This private model could potentially open doors to more sponsorship agreements for Barcelona, creating more revenue streams for the club. While brands like New Balance and Adidas are also competitive players in the market, Barcelona seems determined to establish a successful private model to unlock further opportunities beyond just Puma.
On the managerial front, Barcelona is on the lookout for a new coach as Xavi Hernandez and Thomas Tuchel have both announced their intentions to step down from their current roles. Tuchel, who has been linked with a return to the Premier League, is still a contender for the Barcelona job despite conflicting reports. Recent updates from Sky Germany suggest that Tuchel's first choice is a return to Chelsea, but he is also interested in managing a Spanish club, indicating that Barcelona remains a tempting option for him.
As Barcelona navigates through these significant changes, the club's decisions regarding both their shirt manufacturing partnerships and managerial appointments will undoubtedly have far-reaching implications for their future. By exploring alternative models for kit distribution and considering experienced managers like Tuchel, Barcelona is positioning itself to adapt and thrive in a rapidly evolving football landscape.
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